The Brief

Operating for the past 3 years on Melbourne Street, Karibu was in the process of creating a second outlet on the Parade, Norwood. As part of the move, the girls at Karibu needed a brand re-fresh. They were after a new custom typeface that was both modern and elegant.

Work Outcomes

The final design and supporting themework was used in final signage at both boutiques and flowed through the stationery and retail collateral.