The Brief

Fantastic Snacks, usually known for their rice crackers and 2 minute noodles had decided to expand into the boxed snack space. They needed a brand and package design that appealed to the youth market but also had a gourmet edge to compete with similar products.

Work Outcomes

The partnership between Fantastic and Zynke has been a very successful one with 3 releases of the snacks completed (14 flavours), Multi-Pack ranges, and updated to their traditional tray range plus updates to their noodle cup products.