The Brief

A long established coffee company needed a much needed make-over of their current branding. The Brasilia brand is seen on many of Adelaide cafés umbrellas and hoardings. Very recognisable, although dated, the design needed to keep in touch with it's roots.

Work Outcomes

Several designs were submitted before the final design was agreed upon. The latest version features updated typography, cleaner lines with a refinement of the core glyph.