The Brief

An established client and keen fisherman approached Zynke Design to create a brand for his new purchase, a 46ft fishing charter boat moored in Glenelg. The charter boat business would be taking out groups from Glenelg from 1/2 day jaunts to 2-5 day expeditions into the gulf. The client wanted a fresh logo that wasn't too cliche, but at the same time getting the message across quickly.

Work Outcomes

The final logo features a modern san serif typeface, enclosed within the outline of a Snapper. The outline also creating the coastline of the SA State map.