The Brief

As a major supplier of the Australian Submarine Corporation, PMB (Pacific Marine Batteries) were long overdue for a branding refresh. Their use of their brand had no guidelines, the typography had been bastardised over the years and the general look needed to be sharpened.

Work Outcomes

Starting with the lightening bolt glyph, Zynke gradually overhauled the brand. A modern san serif font was chosen and a series of colours were chosen to represent all the other interests of the company. It was a very successful outcome of which we have built upon with other major works in progress.