The design process can vary dramatically depending on the type, style and magnitude of the project. However, the basic principles remain the same.

The course of development is divided into stages. This practice ensures that the client is kept informed throughout the entire design process rather than on its completion. It avoids the often frustrating situation whereby the final result is unsatisfactory to the client.

For example, the first design stage may include a series of thumbnail sketches or rough visuals. We then present these initial concepts for discussion. This helps us to shape the second design stage, which may include colour experimentation, image treatments and content refinements. We then present this stage for approval. And so the design process continues to final production.