Zynke Design

Late last year saw the 41st running of the NY City Marathon. Zynke Design were involved from the start producing an online blog plus other marketing activities for Adelaide runner Tory Toogood. Tory was part of the Jodi Lee Foundation, a charity that was represented by a team from Australia that comprised of 21 runners. With over $250,000 raised for the Foundation, the team on their way to run the world's most famous marathon. Charlie Lawrence, Senior Designer and Photography for Zynke Design accompanied the team to document their trip, NY city and finally the great race.

View more photos in our New York photo gallery.

This past year saw Zynke Design complete many CMS sites for a variety of clients. By far the most satisfying was breaking into the Facebook page design and QR Code programming realm. As an on-going client involved with packaging and photography, Freedom Foods required more from their online offerings. Having just signed over their website management to Zynke Design, we were asked to design both a strong Facebook presence and a QR Code Mobile website to help market their new Ancient Grains products.

Firstly the Facebook page was designed to further show-off their funky new packaging and branding as well as promote the 'Ancient Grains' promotion through an online competition. The competition page interfaced with Facebook ensuring that only users who 'liked' Freedom Foods on Facebook could enter. This included a web-based management system for Freedom Foods to view the competition entries and submitted photos.

Secondly, included on their new packaging was a QR Code that, when scanned by a smart phone, directed the user to an online mobile experience. Zynke were responsible for the design, research and delivery of a custom-built mobile website. When users were directed to the mobile site they could more about Freedom Foods then enter a competition. The whole experience being automated from a simple scan of a code from the side of the pack.

One of Zynke’s strengths is our ability to re-imagine and refresh an exisiting brand. With many examples completed over the years, PMB was by far the most exciting to do. Located at Outer Harbour, Port Adelaide in the Submarine precinct, we felt like little kids on every visit. For those who haven’t been to that part of town, do yourself a favour and go for a look - a fantastic cutting edge facility located in sleepy 'ole Adelaide.

As a major supplier of the Australian Submarine Corporation, PMB (Pacific Marine Batteries) were long overdue for a branding refresh. Their use of their brand had no guidelines, the typography had been bastardised over the years and the general look needed to be sharpened. Starting with the lightening bolt glyph, Zynke gradually overhauled the brand. A modern sans-serif font was chosen and a series of colours were chosen to represent all the other interests of the company.

Manuele Engineers are Adelaide's if not Australia's largest structural steel engineers. Producing trusses, girders and framework to some of Adelaide's more iconic buildings. As part of the process of moving to their 'soon to be finished' supermassive facility in the Adelaide Airport Precinct, Vince Manuele Managing Director commissioned Zynke to re-fresh their current brand. The most important factor was to make the new brand future proof and organic in it's approach whilst utilising a modern typeface.

The chosen brand, a favourite in the Zynke office, ticked all the boxes that the client requested. Both organic and corporate in it's execution this brand will now feature prominently on the facility as well as livery, site signage and uniforms.

Freedom Food, a Sydney based food company specialise in gluten free products contracted Zynke to develop new packaging for their new Shake Pancake mix. After a gruelling photoshoot that required making lots of yummy pancakes and taking photos of them, we then went about creating the final package design.

The photography and final design elements come together to produce a fun and exciting take on a shopping aisle staple.

An exciting new product for one of Australia's much loved food brands. Zynke Design was contracted to brand a range of 'Kids Pastas'. The final design called for custom typography, supporting glyphs, themework and photography. 2 initial SKUs were developed with supporting recipe books plus sponsorship of school sports all featuring the new 'kids' style.

Our Senior Designer's daughter, Charlie Jr was very happy to oblige in getting her hands dirty. Turns out, it's her favourite food - so it wasn't all bad!